New brand leadership :
Light, Larry.
New brand leadership : managing at the intersection of globalization, localization and personalization / Managing at the intersection of globalization, localization and personalization Larry Light, Joan Kiddon. - Old Tappan : Pearson Education, 2015. - xii, 226 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0134193822 9780134193823
Branding (Marketing)--Management.
Advertising --Management.
658.827 / LIG
New brand leadership : managing at the intersection of globalization, localization and personalization / Managing at the intersection of globalization, localization and personalization Larry Light, Joan Kiddon. - Old Tappan : Pearson Education, 2015. - xii, 226 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0134193822 9780134193823
Branding (Marketing)--Management.
Advertising --Management.
658.827 / LIG