How brands grow :
Sharp, Byron.
How brands grow : what marketers don't know / by Byron Sharp. - 1st ed., Reprint ed. - Oxford ; New York : Oxford University Press, 2017. - xvii, 228 p. : ill. ; 23 cm.
Reprint of the 2010 ed.
Bibliography : p. 218-228.
9780195573565 (hbk.)
Branding (Marketing)
658.827 / SHA
How brands grow : what marketers don't know / by Byron Sharp. - 1st ed., Reprint ed. - Oxford ; New York : Oxford University Press, 2017. - xvii, 228 p. : ill. ; 23 cm.
Reprint of the 2010 ed.
Bibliography : p. 218-228.
9780195573565 (hbk.)
Branding (Marketing)
658.827 / SHA