A study on the factors affecting celebrity endorsers effectiveness :
Hafez, Mariam Hassan.
A study on the factors affecting celebrity endorsers effectiveness : similarity and wishful identification with the celebrity and its effects on purchase intent / by Mariam Hassan Hafez. - 2010. - ii, 70 p. : ill. (col.) ; 28 cm.
A dissertation submitted in part fulfillment of the requirements for the award of B.A. in Business Administration.
Business Administration.--Projects
650 / HAF
A study on the factors affecting celebrity endorsers effectiveness : similarity and wishful identification with the celebrity and its effects on purchase intent / by Mariam Hassan Hafez. - 2010. - ii, 70 p. : ill. (col.) ; 28 cm.
A dissertation submitted in part fulfillment of the requirements for the award of B.A. in Business Administration.
Business Administration.--Projects
650 / HAF