The 5 Paths to Persuasion :

Miller, Robert B.

The 5 Paths to Persuasion : The Art of Selling Your Message / Five paths to persuasion Robert B. Miller and Gary A. Williams ; with Alden Hayashi. - New York : Warner Books, 2004. - xiv, 240 p. : ill. ; 24 cm.

Includes index.

0446532398

2003015786


Communication in management.
Persuasion (Psychology)
Influence (Psychology)

658.45 / MIL