Services marketing :
Hoffman, K. Douglas.
Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson. - 3rd ed. - Mason, OH : Thomson /South-Western,2006 2006. - xix, 588 p. : ill. ; 24 cm.
Rev. ed of: Essentials of services marketing. 2nd ed. c2002.
Includes bibliographical references and index.
0324319967 (hardcover) 0324422830
2005934852
Service industries--Marketing.
658.8 / H6751
Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson. - 3rd ed. - Mason, OH : Thomson /South-Western,2006 2006. - xix, 588 p. : ill. ; 24 cm.
Rev. ed of: Essentials of services marketing. 2nd ed. c2002.
Includes bibliographical references and index.
0324319967 (hardcover) 0324422830
2005934852
Service industries--Marketing.
658.8 / H6751