A Preface to Marketing Management /
Peter, J. Paul.
A Preface to Marketing Management / J. Paul Peter, James H. Donnelly - 10th ed. - Boston, Mass. : McGraw-Hill,2006 2006. - xiv, 254 p. ; ill. : 26 cm.
Includes bibliographical references (p. 239-245) and index.
007296216X (alk. paper) 0071116354
2004063160
Marketing--Management.
658.8 / PET
A Preface to Marketing Management / J. Paul Peter, James H. Donnelly - 10th ed. - Boston, Mass. : McGraw-Hill,2006 2006. - xiv, 254 p. ; ill. : 26 cm.
Includes bibliographical references (p. 239-245) and index.
007296216X (alk. paper) 0071116354
2004063160
Marketing--Management.
658.8 / PET