Marketing Plans :
McDonald, Malcolm.
Marketing Plans : How to Prepare Them: How to Use Them / Malcolm McDonald. - 5th ed. - Amsterdam ; Boston : Butterworth-Heinemann,2002 2002. - xix, 630 p. : ill. ; 25 cm.
Includes index.
0750656255 (pbk.)
2004556468
Marketing--Management.
Marketing--Planning.
658.802 / MCD
Marketing Plans : How to Prepare Them: How to Use Them / Malcolm McDonald. - 5th ed. - Amsterdam ; Boston : Butterworth-Heinemann,2002 2002. - xix, 630 p. : ill. ; 25 cm.
Includes index.
0750656255 (pbk.)
2004556468
Marketing--Management.
Marketing--Planning.
658.802 / MCD