A Framework for Marketing Management /
Kotler, Philip.
A Framework for Marketing Management / Philip Kotler,Kevin Lane Keller. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall,2007 2007. - xxii,360 p. : ill. ; 22 cm.
Includes bibliographical references and index.
0131452584 9780131452589
2005056450
Marketing--Management.
658.8 / KOT
A Framework for Marketing Management / Philip Kotler,Kevin Lane Keller. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall,2007 2007. - xxii,360 p. : ill. ; 22 cm.
Includes bibliographical references and index.
0131452584 9780131452589
2005056450
Marketing--Management.
658.8 / KOT