Integrated advertising, promotion & marketing communications /
Clow, Kenneth E.
Integrated advertising, promotion & marketing communications / Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack. - 3rd ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2007. - p. cm.
0131866222
2005053527
Communication in marketing.
Advertising.
659.1 / C626
Integrated advertising, promotion & marketing communications / Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack. - 3rd ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2007. - p. cm.
0131866222
2005053527
Communication in marketing.
Advertising.
659.1 / C626