New Products Management /
Crawford, C. Merle
New Products Management / Merle Crawford, Anthony Di Benedetto. - 8th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006. - xx, 540 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072961449 (alk. paper)
2004057947
New products--Management.
658.575 / CRA
New Products Management / Merle Crawford, Anthony Di Benedetto. - 8th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006. - xx, 540 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072961449 (alk. paper)
2004057947
New products--Management.
658.575 / CRA