Marketing analytics :
Charan, Ashok.
Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan. - Singapore : World Scientific, c.2015. - xxiv, 694 p. : ill. ; 23 cm.
Includes indexes.
Bibliography : p. 675-680.
Brand -- Brand and brand image -- Segmentation -- Brand equity -- Consumer -- Qualitative research -- Quantitative research -- Customer satisfaction and customer value -- Consumer panels -- Consumer analytics and big data -- Product -- New product development -- Product design -- Product validation -- Advertising -- How advertising works -- New media -- Digital marketing -- Advertising research -- Price and promotion -- Price -- Promotion -- Market mix modelling -- Retail -- Retail tracking -- Retail analytics -- Sales and distribution -- Category management -- References -- Subject index -- Company and product index -- People and place index.
9789814678575
Marketing research--Data processing.
Quantitative research.
658.83 / CHA
Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan. - Singapore : World Scientific, c.2015. - xxiv, 694 p. : ill. ; 23 cm.
Includes indexes.
Bibliography : p. 675-680.
Brand -- Brand and brand image -- Segmentation -- Brand equity -- Consumer -- Qualitative research -- Quantitative research -- Customer satisfaction and customer value -- Consumer panels -- Consumer analytics and big data -- Product -- New product development -- Product design -- Product validation -- Advertising -- How advertising works -- New media -- Digital marketing -- Advertising research -- Price and promotion -- Price -- Promotion -- Market mix modelling -- Retail -- Retail tracking -- Retail analytics -- Sales and distribution -- Category management -- References -- Subject index -- Company and product index -- People and place index.
9789814678575
Marketing research--Data processing.
Quantitative research.
658.83 / CHA