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Routledge handbook of political marketing /

Routledge handbook of political marketing / Lees-Marshment, Jennifer, [editor.] - London : Routledge, 2015. - xx, 388 p. ; 24 cm. - Routledge handbooks .

Index : p. 387-388.
Conclusion: p. 366-386.

ISBN: 9781138908765

Subjects--Topical Terms:
Political campaigns
Public relations and politics
Campaign management
Communication in politics

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 324.73 / LEE

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