A practical guide to data mining for business and industry /
Ahlemeyer-Stubbe, Andrea.
A practical guide to data mining for business and industry / Andrea Ahlemeyer-Stubbe, Shirley Coleman. - Chichester : John Wiley & Sons, c.2014. - xx, 303 p. : ill. ; 24 cm.
Index : p. [296]-303.
Bibliography : p. 285 - 295.
9781119977131
Data mining.
Marketing--Data processing.
Management--Mathematical models.
006.312 / AHL
A practical guide to data mining for business and industry / Andrea Ahlemeyer-Stubbe, Shirley Coleman. - Chichester : John Wiley & Sons, c.2014. - xx, 303 p. : ill. ; 24 cm.
Index : p. [296]-303.
Bibliography : p. 285 - 295.
9781119977131
Data mining.
Marketing--Data processing.
Management--Mathematical models.
006.312 / AHL