Advertising media planning :
Kelley, Larry D., 1955-
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. - 4th ed. - New York ; Oxon : Routledge / Taylor & Francis Group, 2015. - viii, 351 p. : ill. ; 23 cm.
Index : p. 331-348.
Includes bibliographical references.
9780765640901
Advertising media planning.
Brand name products.
Marketing.
659.111 / KEL
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. - 4th ed. - New York ; Oxon : Routledge / Taylor & Francis Group, 2015. - viii, 351 p. : ill. ; 23 cm.
Index : p. 331-348.
Includes bibliographical references.
9780765640901
Advertising media planning.
Brand name products.
Marketing.
659.111 / KEL