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Destination marketing :

Pike, Steven.

Destination marketing : essentials / Steven Pike. - 2nd ed. - Oxon ; New York : Routledge / Taylor & Francis Group, 2016. - xx, 344 p. : ill. ; 25 cm.

Index : p. [342]-344.

Includes bibliographical references.

ISBN: 9781138912908

Subjects--Topical Terms:
Place marketing.
Tourism--Marketing.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 338.47910688 / PIK

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