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CEO branding :

CEO branding : theory and practice / edited by Marc Fetscherin. - New York ; Oxon : Routledge / Taylor & Francis Group, 2015. - xxxiii, 302 p. : ill. ; 24 cm.

Index : p. 295-302.

Includes bibliographical references.

ISBN: 9781138013728

Subjects--Topical Terms:
Chief executive officers.
Branding (Marketing)
Corporate image.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.42 / CEO

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