Promoting and marketing events :
Jackson, Nigel A.
Promoting and marketing events : theory and practice / Nigel Jackson - 1st ed. - Oxford ; New York : Routledge / Taylor & Francis Group, 2013. - xx, 254 p. : ill. ; 24 cm.
Index : p. 251-254.
Bibliography : p. 236-250.
041566733X 9780415667333
Special events --Marketing.
394.2 / JAC
Promoting and marketing events : theory and practice / Nigel Jackson - 1st ed. - Oxford ; New York : Routledge / Taylor & Francis Group, 2013. - xx, 254 p. : ill. ; 24 cm.
Index : p. 251-254.
Bibliography : p. 236-250.
041566733X 9780415667333
Special events --Marketing.
394.2 / JAC