Social marketology :

Dragon, Ric.

Social marketology : improve your social media processes and get customers to stay forever / Ric Dragon. - New York : McGraw-Hill, c.2012. - x, 213 p. : ill. ; 24 cm.

Index : p. 207-213.


Bibliography : p. 203-206.


9780071790499 0071790497


Internet marketing--Social aspects.
Social media.
Marketing--Social aspects.
Customer relations.



658.872 / DRA