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Strategic social marketing /

French, Jeff.

Strategic social marketing / Jeff French, Ross Gordon. - 1st ed. - London : SAGE, 2015. - xvii, 429 p. : ill. ; 24 cm.

Index : p. 421-429.

Includes bibliographical references.

ISBN: 9781446248621 9781446248614

Subjects--Topical Terms:
Social marketing.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.8 / FRE

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