Managerial economics : principles and worldwide applications /

Salvatore, Dominick

Managerial economics : principles and worldwide applications / Dominick Salvatore. - 8th ed., International ed. - Oxford : Oxford University Press, c.2015. - xxxvii, 681 p. : ill. ; 24 cm.

Previous edition: 2012.

Includes bibliographical references and index.

Reflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today's world, this book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints.

9780199397150 (paperback) 0199397155 (paperback)

2015410556


Managerial economics.





338.5024658 / SAL