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Customer value generation in banking :

Auge-Dickhut, Stefanie.

Customer value generation in banking : the Zurich model of customer-centricity / Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau. - Cham : Springer, c.2016. - xxii, 195 p. : ill. ; 24 cm. - Management for professionals. .

Includes bibliographical references.

ISBN: 9783319199375

Subjects--Topical Terms:
Banks and banking--History--21st century.
Banks and banking--Customer services.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 332.1068 / AUG

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