Transmedia marketing :
Zeiser, Anne.
Transmedia marketing : from film and tv to games and digital media / Anne Zeiser. - Burlington ; Oxon : Focal Press Taylor & Francis Group, 2015. - xvii, 450 p. : ill. ; 24 cm.
American film market presents Transmedia marketing : from film and tv to games and digital media. Index : p. [431]-450.
9780415716116 (pbk.)
Mass media--Marketing.
Digital media--Marketing.
Marketing--Technological innovations.
302.230688 / ZEI
Transmedia marketing : from film and tv to games and digital media / Anne Zeiser. - Burlington ; Oxon : Focal Press Taylor & Francis Group, 2015. - xvii, 450 p. : ill. ; 24 cm.
American film market presents Transmedia marketing : from film and tv to games and digital media. Index : p. [431]-450.
9780415716116 (pbk.)
Mass media--Marketing.
Digital media--Marketing.
Marketing--Technological innovations.
302.230688 / ZEI