Strategic marketing :
West, Douglas C.
Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim. - 3rd ed. - Oxford : Oxford University Press, c.2015. - xxi, 571 p. : ill. ; 25 cm.
Index : p. [553]-571.
Includes bibliographical references.
9780199684090 (pbk.)
Marketing--Decision making.
Marketing--Management.
658.8101 / WES
Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim. - 3rd ed. - Oxford : Oxford University Press, c.2015. - xxi, 571 p. : ill. ; 25 cm.
Index : p. [553]-571.
Includes bibliographical references.
9780199684090 (pbk.)
Marketing--Decision making.
Marketing--Management.
658.8101 / WES