Communication theories :
Severin, Werner J.
Communication theories : origins, methods and uses in the mass media / Werner J. Severin, James W. Tankard. - 5th ed., Pearson new international ed. - Harlow : Pearson Education Limited, c.2014. - xv, 411 p. : ill. ; 24 cm.
Index : p. 401-411.
Includes bibliographical references.
9781292042855 (paperback) 1292042850 (paperback)
Mass media.
Communication.
302.23 / SEV
Communication theories : origins, methods and uses in the mass media / Werner J. Severin, James W. Tankard. - 5th ed., Pearson new international ed. - Harlow : Pearson Education Limited, c.2014. - xv, 411 p. : ill. ; 24 cm.
Index : p. 401-411.
Includes bibliographical references.
9781292042855 (paperback) 1292042850 (paperback)
Mass media.
Communication.
302.23 / SEV