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Mass media research : an introduction /

Wimmer, Roger D.,

Mass media research : an introduction / Roger D. Wimmer, Wimmer Research, Joseph R. Dominick, University of Georgia. - Tenth edition. - xiii, 481 pages : illustrations ; 24 cm. - Wadsworth series in mass communication and journalism .

Includes glossary.

Includes bibliographical references and index.

ISBN: 9788131526286 8131526283

Subjects--Topical Terms:
Mass media--Research.

Subjects--Geographic Terms:

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 302.23072 / WIM

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