Marketing :
Armstrong, Gary
Marketing : an introduction / Gary Armstrong & Phil Kotler. - 8th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall,2007 2007. - xxxii,122 p. : Col. ill. ; 24 cm.
Kotler's name appears first on the earlier ed.
Includes bibliographical references and index.
0131865919 (alk. paper)
2005027193
Marketing.
658.8 / Ar571
Marketing : an introduction / Gary Armstrong & Phil Kotler. - 8th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall,2007 2007. - xxxii,122 p. : Col. ill. ; 24 cm.
Kotler's name appears first on the earlier ed.
Includes bibliographical references and index.
0131865919 (alk. paper)
2005027193
Marketing.
658.8 / Ar571