Social media marketing for dummies /

Singh, Shiv.

Social media marketing for dummies / by Shiv Singh and Stephanie Diamond. - 3rd ed. - Hoboken : John Wiley & Sons, c.2015. - xiv, 408 p. : ill. ; 23 cm. - For dummies. .

Index : p. 395-408.

Introduction -- Getting started with social media marketing -- Practicing SMM on the social web -- Reaching your audience via mainstream social platforms -- Getting your message to connectors -- Old marketing is new again with SMM -- The part of tens.

Social media marketing is a fast, affordable, and effective way to reach your customers-- but it's competitive and always evolving. Singh and Diamond distill the core concepts, trends, and recommendations to help you get approachable guidance on using social media to maintain your rep as a marketing maven.

9781118985533


Internet marketing.
Online social networks.
Consumer behavior.





658.872 / SIN