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Mohr, Jakki J.,

Marketing of high-technology products and innovations / Mohr, Sengupta, Slater. - 3rd ed., Pearson new international ed. - Harlow : Pearson Education Limited, c.2014. - ii, 542 p. : ill. ; 28 cm. - Pearson custom library .

Index : p. 527-542. "Jakki Mohr/Sanjit Sengupta/Stanley Slater"--Table of contents. Adapted for use outside the U.S. and Canada from the standard third edition, ©2010. Originally published as: Marketing of high-technology products and innovations / Jakki Mohr. 2001. Publication date from publisher's website.

Includes bibliographical references.

ISBN: 9781292040332 (paperback) 1292040335 (paperback)

Subjects--Topical Terms:
High technology industries--Marketing--Textbooks.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.8 / MOH