Advertising and promotion : an integrated marketing communications perspective /
Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 10th ed., Global ed. - [Singapore] : McGraw-Hill Education, c.2015. - xxxvi, 842 p. : ill. ; 28 cm.
"MHID 981-4575-11-9"--Title page verso. Glossary : p. 767-779.
Includes bibliographical references and indexes.
9789814575119 9814575119
Advertising.
Sales promotion.
Communication in marketing.
--Text book
659.1 / BEL
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 10th ed., Global ed. - [Singapore] : McGraw-Hill Education, c.2015. - xxxvi, 842 p. : ill. ; 28 cm.
"MHID 981-4575-11-9"--Title page verso. Glossary : p. 767-779.
Includes bibliographical references and indexes.
9789814575119 9814575119
Advertising.
Sales promotion.
Communication in marketing.
--Text book
659.1 / BEL