Socialnomics :
Qualman, Erik, 1972-
Socialnomics : how social media transforms the way we live and do business / Erik Qualman. - 2nd ed. - Hoboken : John Wiley & Sons, c.2013. - xviii, 316 p. : ill. ; 24 cm.
Index : p. 313-316.
Bibliography : p. 299-310.
Foreword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author.
9781118232651 (pbk. : alk. paper)
Social media--Economic aspects.
Internet marketing.
Social networks
658.872 / QUA
Socialnomics : how social media transforms the way we live and do business / Erik Qualman. - 2nd ed. - Hoboken : John Wiley & Sons, c.2013. - xviii, 316 p. : ill. ; 24 cm.
Index : p. 313-316.
Bibliography : p. 299-310.
Foreword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author.
9781118232651 (pbk. : alk. paper)
Social media--Economic aspects.
Internet marketing.
Social networks
658.872 / QUA