The Marketing Plan Handbook /
Wood, Marian Burk
The Marketing Plan Handbook / Marian Burk Wood. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall,2005 2005. - xv, 200 p. : ill. ; 26 cm.
Includes bibliographical references (p. 181-191) and index.
0131485253
2004020400
Marketing--Management--Handbooks, manuals, etc.
658.802 / WOO
The Marketing Plan Handbook / Marian Burk Wood. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall,2005 2005. - xv, 200 p. : ill. ; 26 cm.
Includes bibliographical references (p. 181-191) and index.
0131485253
2004020400
Marketing--Management--Handbooks, manuals, etc.
658.802 / WOO