The entrepreneurial instinct : how everyone has the innate ability to start a successful small business /

Mehta, Monica.

The entrepreneurial instinct : how everyone has the innate ability to start a successful small business / Monica Mehta. - New York : McGraw-Hill, c.2013. - ix, 205 p. ; 24 cm.

Index : p.199-205.

Bibliography : p.193-197.

How Sunil and Rita made millions -- Decoding the framework of the instinct-driven entrepreneur -- The entrepreneur's innate risk-taking edge -- The chemical that drives risk taking -- The personality traits of the self-made -- The source of fear -- Turning your red light off -- Take rewarding risks -- Launching a business with instinct -- Finding inspiration -- Create a cycle of productivity -- Shoot first, aim later -- Don't spend a dime -- Before you quit your job -- How beliefs define reality.

9780071797429 (alk. paper) 0071797424 (alk. paper)


New business enterprises.
Entrepreneurship.
Small Business.





658.11 / MEH