Marketing essentials /
Dibb, Sally, 1963-
Marketing essentials / Sally Dibb, Lyndon Simkin. - 2nd ed. - Hampshire : Cengage Learning EMEA, c.2013. - xv, 521 p. : ill. (col.) ; 26 cm.
Glossary : p. 500-515. Index : p . 516-521.
Bibliography : p. 488-499.
1408073684 9781408073681
Marketing--Textbooks.
658.8 / DIB
Marketing essentials / Sally Dibb, Lyndon Simkin. - 2nd ed. - Hampshire : Cengage Learning EMEA, c.2013. - xv, 521 p. : ill. (col.) ; 26 cm.
Glossary : p. 500-515. Index : p . 516-521.
Bibliography : p. 488-499.
1408073684 9781408073681
Marketing--Textbooks.
658.8 / DIB