Managing product and service development : text and cases /
Thomke, Stefan H.
Managing product and service development : text and cases / Stefan Thomke. - Boston : McGraw-Hill / Irwin, c.2007. - vii, 592 p. : ill. ; 24 cm.
Index : p. 577-592.
Includes bibliographical references.
007110755X 9780071107556
New products--Management
Production management.
658.575 / THO
Managing product and service development : text and cases / Stefan Thomke. - Boston : McGraw-Hill / Irwin, c.2007. - vii, 592 p. : ill. ; 24 cm.
Index : p. 577-592.
Includes bibliographical references.
007110755X 9780071107556
New products--Management
Production management.
658.575 / THO