Marketing and management models :

Strong, Helen.

Marketing and management models : a guide to understanding and using business models / Helen Strong. - New York : Business Expert Press, c.2014. - xvii, 231 p. : ill. ; 23 cm. - Marketing strategy collection. .

Index : p. 227-231.

Bibliography : p. 219-225.

1606499629 9781606499627


Marketing--Management--Mathematical models
Industrial management--Mathematical models.





658.4033 / STR