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Social marketing: influencing behaviors for good /

Lee, Nancy, 1945-

Social marketing: influencing behaviors for good / Nancy R. Lee, Philip Kotler. - 4th ed. - Thousand Oaks : SAGE Publications, c.2011. - xi, 502 p. : ill. ; 24 cm.

Prev. ed. entered under: Kotler, Philip.

Includes bibliographical references and indexes.

ISBN: 9781412981491 (pbk. : alk. paper) 1412981492 (pbk. : alk. paper)

LCCN: 2011033241

Subjects--Topical Terms:
Social marketing.
Behavior modification.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.8 / LEE

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