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Advertising campaign strategy :

Parente, Donald E.

Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. - 4th ed. - Mason, Ohio : Thomson/South-Western, 2006. - xxvi, 400 p. : ill. ; 24 cm.

ISBN: 0324422822

Publisher. No.: www.bl.uk

Subjects--Topical Terms:
Advertising campaigns
Communication in marketing

Subjects--Geographic Terms:

Dewey Class. No.: 659.113 / PAR

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