Service-dominant logic :
Lusch, Robert F.
Service-dominant logic : premises, perspectives, possibilities / Robert F. Lusch and Stephen L. Vargo. - Cambridge : Cambridge University Press, 2014. - xxvi, 225 p. : ill. ; 26 cm.
Index : p. 222-225.
Includes bibliographical references.
9780521124324
Customer relations--Philosophy.
Customer services--Philosophy.
Service industries--Philsophy.
--Reading book
658.812 / LUS
Service-dominant logic : premises, perspectives, possibilities / Robert F. Lusch and Stephen L. Vargo. - Cambridge : Cambridge University Press, 2014. - xxvi, 225 p. : ill. ; 26 cm.
Index : p. 222-225.
Includes bibliographical references.
9780521124324
Customer relations--Philosophy.
Customer services--Philosophy.
Service industries--Philsophy.
--Reading book
658.812 / LUS