Transnational marketing strategy /

Das, Biswajit.

Transnational marketing strategy / Biswajit Das, Ipseeta Satpathy, Sanjay Sharan. - 1st ed. - New Delhi : New Age International Publishers, 2014. - xx, 270 p : ill. ; 25 cm.

Index : p. 264-270.

9788122435900


Marketing--Management.
International business enterprises.
Export marketing.





658.8 / DAS