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Brands laid bare :

Ford, Kevin.

Brands laid bare : using market research for evidence-based brand management / Kevin Ford. - Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons,2005 2005. - viii, 158 p. : ill. ; 24 cm.

Includes index.

ISBN: 0470012838

LCCN: 2005275558

Subjects--Topical Terms:
Brand name products--Management.
Marketing research.

Dewey Class. No.: 658.827 / F75

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