Marketing :
Armstrong, Gary.
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 12th ed., Global ed. - Harlow : Pearson Education Limited, c.2015. - 672 p. : ill. ; 28 cm.
Includes indexes. Glossary : p. 615-624. Publication date from publisher's website. Authorized adaptation from the United States 12th edition, ISBN 9780133451276, ©2015, for use outside the United States and Canada.
Bibliography : p. 625-650.
9781292016788 (paperback) 1292016787 (paperback)
Marketing--Textbooks.
658.8 / ARM
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 12th ed., Global ed. - Harlow : Pearson Education Limited, c.2015. - 672 p. : ill. ; 28 cm.
Includes indexes. Glossary : p. 615-624. Publication date from publisher's website. Authorized adaptation from the United States 12th edition, ISBN 9780133451276, ©2015, for use outside the United States and Canada.
Bibliography : p. 625-650.
9781292016788 (paperback) 1292016787 (paperback)
Marketing--Textbooks.
658.8 / ARM