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Halpern, Nigel.

Airport marketing / Nigel Halpern and Anne Graham. - 1st ed. - Oxon ; New York : Routledge / Taylor & Francis Group, 2013. - xvii, 225 p. : ill. ; 25 cm.

Index : p. 219-225.

Includes bibliographical references.

Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution.

ISBN: 9780415529396

Subjects--Topical Terms:
Airports--Economic aspects.
Airports--Management.
Aeronautics, Commercial--Economic aspects.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 387.7360688 / HAL