Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works /
Didner, Pam.
Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works / Pam Didner. - New York : Mcgraw-Hill Education, c.2015. - x, 244 p. : ill. ; 23 cm.
Index : p. 237-244.
Bibliography : p. 229-236.
9780071840972 (paperback : alk. paper) 0071840974 (alk. paper)
Marketing.
Strategic planning.
658.802 / DID
Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works / Pam Didner. - New York : Mcgraw-Hill Education, c.2015. - x, 244 p. : ill. ; 23 cm.
Index : p. 237-244.
Bibliography : p. 229-236.
9780071840972 (paperback : alk. paper) 0071840974 (alk. paper)
Marketing.
Strategic planning.
658.802 / DID