Marketing communications :
Fill, Chris.
Marketing communications : brands, experiences and participation / Chris Fill. - 6th ed. - Harlow : Pearson Education Limited, 2013. - xliii, 820 p. : ill. (col.) ; 27 cm.
Includes bibliographical references and indexes.
9780273770541
Communication in marketing.
Marketing channels.
Sales promotion.
Branding (Marketing)
658.802 / FIL
Marketing communications : brands, experiences and participation / Chris Fill. - 6th ed. - Harlow : Pearson Education Limited, 2013. - xliii, 820 p. : ill. (col.) ; 27 cm.
Includes bibliographical references and indexes.
9780273770541
Communication in marketing.
Marketing channels.
Sales promotion.
Branding (Marketing)
658.802 / FIL