The Marketing plan :
Wood, Marian Burk
The Marketing plan : handbook / Marian Burk Wood. - 5th ed., Pearson New International ed. - Harlow : Pearson Education Limited, c.2014. - ii, 214 p. : ill. ; 28 cm.
Index : p. 207-214. Includes glossary.
Includes bibliographical references.
9781292021676 (paperback)
Marketing--Planning--Handbooks, manuals, etc.
658.802 / WOO
The Marketing plan : handbook / Marian Burk Wood. - 5th ed., Pearson New International ed. - Harlow : Pearson Education Limited, c.2014. - ii, 214 p. : ill. ; 28 cm.
Index : p. 207-214. Includes glossary.
Includes bibliographical references.
9781292021676 (paperback)
Marketing--Planning--Handbooks, manuals, etc.
658.802 / WOO