Internet marketing :
Roberts, Mary Lou.
Internet marketing : integrating online and offline strategies / Mary Lou Roberts, Debra Zahay. - 3rd ed., International ed. - [Canberra] : South-Western / Cengage Learning, c.2013. - xxii, 484 p. : ill. (col.) ; 28 cm.
Index : p. 473-484. Glossary : p. 469-472.
Includes bibliographical references.
9781133627012 (pbk.) 1133627013 (pbk.)
Internet marketing.
658.84 / ROB
Internet marketing : integrating online and offline strategies / Mary Lou Roberts, Debra Zahay. - 3rd ed., International ed. - [Canberra] : South-Western / Cengage Learning, c.2013. - xxii, 484 p. : ill. (col.) ; 28 cm.
Index : p. 473-484. Glossary : p. 469-472.
Includes bibliographical references.
9781133627012 (pbk.) 1133627013 (pbk.)
Internet marketing.
658.84 / ROB