Consumer behavior /
Evans, Martin
Consumer behavior / Consumer behavior Martin Evans, Ahmad Jamal, Gordon Foxall. - Hoboken, NJ : John Wiley & Sons, Ltd., c2006. - xv, 404 p. : ill. ; 26 cm.
Includes bibliographical references (p. [368]-388) and index.
Individual aspects of consumer behaviour -- Social and group aspects of consumer behaviour -- Integrated approaches to consumer behaviour.
0470093528 (alk. paper)
2005025623
Consumer behavior.
658.8/342 / Ev151
Consumer behavior / Consumer behavior Martin Evans, Ahmad Jamal, Gordon Foxall. - Hoboken, NJ : John Wiley & Sons, Ltd., c2006. - xv, 404 p. : ill. ; 26 cm.
Includes bibliographical references (p. [368]-388) and index.
Individual aspects of consumer behaviour -- Social and group aspects of consumer behaviour -- Integrated approaches to consumer behaviour.
0470093528 (alk. paper)
2005025623
Consumer behavior.
658.8/342 / Ev151