The brand gap :
Neumeier, Marty.
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier. - Rev. ed. - Berkekley, CA : New Riders,2006 2006. - 194 p. : ill. ; 21 cm.
The title proper, other title information, and statement of reponsibility spread into four pages. "AIGA"--Cover. Includes index.
0321348109
2006272689
Brand name products.
Brand name products--Planning.
Brand name products--Marketing.
658.827 / N3978
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier. - Rev. ed. - Berkekley, CA : New Riders,2006 2006. - 194 p. : ill. ; 21 cm.
The title proper, other title information, and statement of reponsibility spread into four pages. "AIGA"--Cover. Includes index.
0321348109
2006272689
Brand name products.
Brand name products--Planning.
Brand name products--Marketing.
658.827 / N3978