Marketing channel strategy /
Palmatier, Robert W.
Marketing channel strategy / Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary. - 8th ed., Global ed. - Harlow : Pearson Education Limited, c.2015. - 496 p. : ill. ; 23 cm.
Authorized adaptation from the United States 8th edition, for use outside the United States and Canada. This eighth edition has a new title, a new structure, several new chapters, and substantial revisions. Original edition published as: Marketing channels / Louis W. Stern, Adel I. El-Ansary, 1977.
Includes bibliographical references and indexes.
9781292060460 (paperback) 1292060468 (paperback)
Marketing channels.
Marketing--Management.
658.87 / PAL
Marketing channel strategy / Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary. - 8th ed., Global ed. - Harlow : Pearson Education Limited, c.2015. - 496 p. : ill. ; 23 cm.
Authorized adaptation from the United States 8th edition, for use outside the United States and Canada. This eighth edition has a new title, a new structure, several new chapters, and substantial revisions. Original edition published as: Marketing channels / Louis W. Stern, Adel I. El-Ansary, 1977.
Includes bibliographical references and indexes.
9781292060460 (paperback) 1292060468 (paperback)
Marketing channels.
Marketing--Management.
658.87 / PAL