Digital business and e-commerce management : strategy, implementation and practice /
Chaffey, Dave, 1963-
Digital business and e-commerce management : strategy, implementation and practice / David Chaffey. - 6th ed. - Harlow : Pearson Education Limited, c.2015. - xxxi, 680 p. : ill. (col.) ; 27 cm.
Glossary : p. 650-665. Index : p. 666-680.
Includes bibliographical references.
9780273786542 (paperback)
Electronic commerce.
Business enterprises--Computer networks.
658.872 / CHA
Digital business and e-commerce management : strategy, implementation and practice / David Chaffey. - 6th ed. - Harlow : Pearson Education Limited, c.2015. - xxxi, 680 p. : ill. (col.) ; 27 cm.
Glossary : p. 650-665. Index : p. 666-680.
Includes bibliographical references.
9780273786542 (paperback)
Electronic commerce.
Business enterprises--Computer networks.
658.872 / CHA